About – Sarawagi Group

About Us

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The Secret Recipe That Delighting Our Customers Since the Past Two Decades

  • Sarawagi Group, Nepal ever since its inception has endorsed its motto of serving various food industries the best quality food ingredients. A leading manufacturer of premium quality food and beverages based in Nepal, Sarawagi Group’s name is synonymous with innovative food products which have wide application.
  • The seeds of Sarawagi Group were sown in 1965 when the former Chairman Late Shri Chiranjiwi Lal Sarawagi ventured into the soap manufacturing industry concurrently facilitating the expansion of the food and trading business. This is how the group name was christened to Sarawagi Group. A group that stringently follows its fundamental principles of transparency and principle in every transaction without compromising on the quality of the products and constantly improvising the services and products.

In the 1990s, the second-generation entrepreneurs, Mr. Ajay Sarawagi and Mr. Vijay Sarawagi further fueled the growth of Sarawagi Group by putting together their network and finance skills to set the entire supply chain from generating demand to fulfilling customer needs.

With its commitment to the Food industry in Nepal, while sharing its passion for uncompromising quality, Sarawagi Group today imports and trades in raw materials for a plethora of food channels, being the backbone of several prominent food industries.

These industries include:

  • Bakery
  • Confectioneries
  • Dairy
  • Biscuit Industries
  • Ice – cream manufacturer
  • Noodles
  • Snacks
  • Spices
  • Brewery & Distillery
  • Cosmetics
  • Department Stores
  • Whole sale & Semi Whole sale
  • Edible Oil & Refinery
  • Meat & Sausages
  • Feed Industry


In 1989, Managing Director Mr. Vijay Sarawagi initiated a project on manufacturing of foam.His expertise spearheaded major initiatives such as Kanchan Plastic Udhyog, Dental College,Asian Life Insurance, and Soap manufacturing. With his specialisation in Accounting and Finance, he brings new perspective and acumen in managing the finances for the Sarawagi Group from expanding into various sectors such as Banking and Insurance. He foresaw the need for a robust finance company in tier 2 cities and thereby founded Birgunj Finance whichis now acquired by Lumbini Bikas Bank Ltd.

Mr. Ajay Sarawagi with his entrepreneurial vision and determination forayed into Sarawagi Group in 1992. Upon joining the group, he leveraged his expertise in Industrial trading. A dynamic person who with vision, perseverance coupled with courage set out to establish his foothold into myriad activities envisioned the need for a portfolio of products in the food and beverage industry. It was during this time that he came across plastic crates by Supreme at an exhibition that caught his attention. Since then there has been no looking back and the meteoric rise can be attributed to his determination to succeed.

Sarawagi Group has established itself as the most reputed supplier of the food and beverage industry in Nepal, with the promise of delivering nothing but just the best. Sarawagi Group works on the solid foundation of understanding and gratifying their customer needs, backed by a team led by highly qualified, efficient and experienced people.

With more than 2 decades of industry expertise, a wide exposure and deep understanding of the food and beverage industry gives Sarawagi Group an insight into the needs of the ever-changing requirements in the food and beverage arena.

With a presence across Nepal, Sarawagi Group is known for strong values and ethics and an unmatched quality of service. The team at Sarawagi Group consists of industry experts that help devise customised solutions to each client, be it from whatever vertical like industry giants, hotels, bakers and other such establishments. Sarawagi Group gives the clients good quality, competitive rates, personalized services and on time delivery which has been the ethos of the brand.

Our Brochures

Sarawagi Group comprises 4 distinct companies:

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Mission, Vision & Values

Growth comes through innovation. If you are looking for a partner to enhance your existing bakery, food ingredient line or drive brand excitement and sales with new products, turn to Sarawagi group.

Our Vision

We aim to push ourselves to be the most reliable and competitive supplier of food and beverage ingredients in Nepal with the customer being the central force driving us. With convenience for customers in mind, we aim to help them do what they do best.

Our Mission

Sarawagi Group is a repository of food ingredients. We source our ingredients from globally renowned suppliers, thereby supporting the advancement of the food and beverage industry in Nepal. Our goal is to continuously improve the effectiveness of the quality management system, so as to enhance customer satisfaction all the time. We provide the highest level of service, the broadest selection of products at the most competitive prices.

Our Values

Our values reflect who we are and what we stand for: • Customer-centricity: A commitment towards our customers to deliver our best to fulfil their demands. • Quality: We seek to excel in everything we do, which reflects in our products and services. • People: Our people are highly committed and dedicated to the cause of the business and customer service. • Frugality: Dealing with multiple constraints has helped us optimize the use of our resources to deliver the best with minimum.

Our Goals

  • To exceed the expectation of our clients and form long-term partnerships with them.
  • To set the gold standard in distribution and development through continuous improvement and investment in quality infrastructure, offering ready logistics and distribution solutions.
  • To provide technology-enabled solutions to clients.
  • To deliver exceptional value and services.
  • To be innovative and to think long term in strategy and planning for our future brands.

Why choose us?

"Our key strengths are based on the core benefits we provide to our clients."

  • Most competitive pricing
  • Multi-channel distribution network across major cities to ensure minimum delivery costs
  • Proven track record of building brands
  • Category captain expertise



Introduced salesforce in Bhairahwa and Pokhara to expand reach.


Institutionalised Branch Office in Butwal to cater to Western parts. Strategic tie-up with Veeba for Condiments & Sauce segment.


Technology Led solutions for Salesforce.


Collaborated with Cargill - Fat Division for Bakery Fats, Shortenings and Margarines.


Established Bakers’ Creation - one stop shop for all Baking and Cooking accessories.


Importers for Puratos for Bread and Bakery Mixes.


Expanded warehouse in Birgunj with Quality and FEFO approach.


Institutionalised Branch Office in Biratnagar to cater to Eastern parts.


Pioneers in introducing Yeast for bread-making solutions by Algist Bruggeman and micronutrient solutions by Hexagon Nutrition.


Commenced manufacturing of auxiliary chemicals under in-house brand TAPP.


Introduced Domino Printech machinery in Nepal across Food and Chemical Industries.


Collaborated with Davars - Tropilite to market Ice-cream stabiliser and with FNN Foods for their condensed milk.


Inaugurated Marketing Office in Kathmandu. Augmented taste pallets with Morde and International Flavours and Fragrances..


Authorised Importer for Supreme Plastic Industries and Sime Darby Oil Malaysia.